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The Recovery Coaching Program provides free online coaching resources for businesses and non-profits in Middle Georgia navigating the COVID-19 crisis thanks to the support of the John S. and James L. Knight Foundation and the Central Georgia COVID-19 Response & Recovery Fund.

The program consists of webinars covering relevant topics to help businesses and non-profits recover strongly and sustainably from the coronavirus pandemic.

Recorded webinars can be accessed by clicking on the links below or by visiting NewTown Macon’s YouTube Channel.

RCP Course Catalog

  • Introductory Course (101)

    Get an overview of all the CARES ACT programs & policies that are currently available and relevant to your business or non-profit recovery strategies. This webinar also includes a look at financial planning tools you’ll need to navigate cash management during the COVID-19 crisis. WATCH NOW.

  • Unemployment Programs (201)

    Learn the details of unemployment programs including how to file for partial unemployment claims and claim pandemic unemployment benefits, including step by step guidance. WATCH NOW.

  • PPP Grant/Loan (202)

    Get all your questions about the SBA Paycheck Protection Program answered. This webinar includes a detailed overview of the information you’ll need to submit a complete application and a guide of local bank and online lenders currently accepting PPP applications will be shared with participants. WATCH NOW.

  • Cash Flow Planning (301)

    Participants in this webinar will be provided worksheets to help you project your cash flow gap due to COVID-19. We will also use the projection and budget tools to determine the best operational and fiscal strategies for addressing your cash flow gap, so you can sustain your business or organization through the critical re-opening months ahead. WATCH NOW.

  • Managing Bills & Deferments in an Emergency (302)

    This webinar will walk participants through the process of prioritizing bills and securing any needed deferments to reduce operational costs due to COVID-19 cash flow disruptions. Corrie Hall, a partner at James, Bates, Brannon, and Groover, will be a special guest on the webinar, providing legal insight on issues related to insurance payouts, borrowers’ rights, and debt workouts.

  • Communicating During a Crisis (303)

    Get a clear set of guiding principles and helpful examples to learn how to leverage social media and your web presence to increase customer or donor engagement. This webinar will also review some best practices and strategies for incorporating e-commerce and curbside pick-up or services into your business model. WATCH NOW.

Participating businesses and organizations will also benefit from individual coaching sessions — a member of NewTown’s team will work one-on-one with organizations that need additional help with any of the course content. All courses and coaching sessions will be conducted via Zoom.

Participants should use the button below to sign up for individual coaching sessions.

NewTown Macon’s COVID-19 Resource Guide

Our staff is diligently reviewing resources for business owners and their employees. We’ve created a Resource Guide for business owners that includes information about SBA loans, partial claims for unemployment, and communication tips. Additionally, this guide includes more ways you can support small, independently-owned businesses during this time.

Resource Guide

Webinar Library

Numerous Recovery Coaching Program webinars and recordings of weekly calls with downtown business owners can be found on NewTown’s Macon YouTube Channel. Topics covered include federal relief programs like EIDL and PPP, unemployment, reopening guidance, communications best practices, and cash flow analysis and budgeting.

2021 COVID-19 Relief Updates

During the monthly Downtown Macon Community Association meeting, Josh Rogers reviews the anticipated COVID-19 relief included in the Consolidated Appropriations Act. Topics include updates to the Paycheck Protection Program, the extension and expansion of EIDL, changes to the Employee Retention Tax Credit, and grants for live venues, theaters, museums, and zoos. Click here for the slides shown in the video below.

How to Set Up An Online Shop

NewTown Macon partnered with social media consultant Erika Conleay and web and graphic designer Erica Neubauer to host a webinar outline online shop best practices. Learn how to make your products stand out on your online shop and options for ecommerce platforms.

Webinar Library


Internally, NewTown Macon has enacted several changes to ensure the safety of our staff and supporters.

NewTown Macon’s office has reopened. Our office is open 9am to 5pm Monday through Friday. Staff are working in staggered shifts and are accessible Monday through Friday from 9am to 5pm via email or phone even if they are not physically in the office.

Our coworking space, The Office, has reopened to coworking members and their clients. Members and their clients are must follow these guidelines:

  • Face masks or coverings are required at all times in the building
  • Members should stay home if they are experiencing respiratory issues or have a fever above 100.4
  • Avoid touching eyes, nose, and mouth
  • Wash hands frequently for a minimum of 20 seconds
  • Be respectful of one another’s space
  • Refreshments and a printing station are located in Office #1 and NewTown Macon’s office is not accessible to coworkers at this time

All NewTown Macon events, except for First Friday, have been canceled through July. NewTown Macon will host July First Friday as planned.

DMCA is currently meeting via Zoom conference call. For updates on DMCA meetings, please check DMCA’S Facebook page.

The status of COVID-19 is continually changing. We are encouraging everyone to support downtown businesses as you feel comfortable. Most downtown businesses have reopened with limited capacities and safety measures to protect customers and employees.

If you’re not ready to venture downtown just yet, you can continue to support downtown businesses from the safety of your home by making gift card or retail purchases online with downtown retailers or placing to-go or curbside pick-up orders with downtown restaurants. The Urban Development Authority and Park Macon-Bibb are continuing to work with downtown restaurants and retailers to offer curbside pick-up in metered spots at no cost to the customer.


This map provides an updated list of downtown businesses that have reopened and their hours. There are layers for each industry (restaurants, retail, services, and bars and nightlife). Click on each icon to see the hours and offerings of individuals businesses.

There are many ways to support our small businesses in the wake of COVID-19. Many downtown businesses have online stores, are selling e-gift cards, selling products through Facebook and Instagram posts, or offering curbside pick-up and delivery.

As businesses reopen, we encourage everyone to exercise patience and kindness with business owners and their employees. As the rest of us, they are all adapting to a new normal and have had to change their business models quickly. Please continue to observe safe practices by maintaining social distancing and wearing a mask per the Governor’s Executive Order.

Check our your favorite downtown business’ website, Facebook, or Instagram to find out how you can support.


The dining rooms of many downtown restaurants have reopened. Many restaurants are still offering to-go and curbside pick-up. Check out this map to see which restaurants are open, their hours, their offerings, and their contact information:


Some retailers are opening up to foot traffic but most retailers have ways you can support them online! Check out this map to see how to shop online or via social media and collect your purchases by using curbside pick-up:

Macon It: Quarantine 2020 Playlist

Our staff created a collaborative Spotify playlist aptly called “Macon It” to help you get through the COVID-19 blues. Take a break from your Facebook feed and have some fun by adding your picks to the playlist.