Strategic Plan

Planning is critical to chart a path to the future we envision for our community. Downtown revitalization is central to our region’s economic and community development. Increasingly, the most talented workers are choosing a great place to live in a walkable community before they even find employment. Instead of following traditional recruitment strategies, employers are following these talented workers to thriving communities.


One Macon

One Macon is our community’s overarching community development strategy and plan. Because placemaking has become such an important component of economic development, NewTown features prominently in the “Place” section of the One Macon plan. One Macon is simply a group of community leaders who create mutual accountability so that we can reach our goals for more jobs, better education and a quality sense of place. Visit One Macon’s website to learn more and check up on how we are doing working together.


Macon Action Plan

Beginning in 2014, the Macon-Bibb Urban Development Authority led a year-long comprehensive master planning effort for downtown and the surrounding historic neighborhoods. Funded by the John S. and James L. Knight Foundation and the Peyton Anderson Foundation, the planning process included extensive public engagement and charrettes. After a comprehensive analysis of economic development, housing, transportation and parking, land use, open space, infrastructure, and other topics we crafted a vision for our future that weaves together the work of all downtown stakeholders. You can view this plan at the Macon Action Plan website.


NewTown Macon Strategic Plan

Our internal strategic plan translates the goals for downtown revitalization in the One Macon plan and the Macon Action Plan into a five year work plan for our Board and Staff. You can download our current 2012-2017 Strategic Plan to learn more about our work to achieve downtown revitalization.


Previous Plans and Studies


Planning and Zoning Macon Bibb Plan for the Future (2011)

Second Street Development Plan (2010)

Zimmerman Executive Summary (2008)

Economic Impact of Selected Projects in the “NewTown Macon” Initiative (2006)

Urban Design Plan & Economic Development Strategy (2000)– In the year 2000, NewTown Macon commissioned its first master plan, instructing LDR International to take the visions of the community for its urban center and incorporate them into a comprehensive and coordinated plan.

Real Estate Development Plan (2000)– Completed by Haddow & Company to evaluate real estate development opportunities and recommend strategies to cause real estate development.

Strategic Community and Economic Development Plan of the City of Macon, Georgia (2000)– Trinity/Brookwood in association with EDAW completed this community-wide plan.

Downtown Housing Study (1999)

Central South Neighborhood Revitalization (1999)

Economic Development Strategy (1997)