Strategic Plan

Planning is critical to chart a path to the future we envision for our community. Downtown revitalization is central to our region’s economic and community development. Increasingly, the most talented workers are choosing a great place to live in a walkable community before they even find employment. Instead of following traditional recruitment strategies, employers are following these talented workers to thriving communities.


One Macon

One Macon is our community’s overarching community development strategy and plan. Because placemaking has become such an important component of economic development, NewTown features prominently in the “Place” section of the One Macon plan. One Macon is simply a group of community leaders who create mutual accountability so that we can reach our goals for more jobs, better education and a quality sense of place. Visit One Macon’s website to learn more and check up on how we are doing working together.


Macon Action Plan

Beginning in 2014, the Macon-Bibb Urban Development Authority led a year-long comprehensive master planning effort for downtown and the surrounding historic neighborhoods. Funded by the John S. and James L. Knight Foundation and the Peyton Anderson Foundation, the planning process included extensive public engagement and charrettes. After a comprehensive analysis of economic development, housing, transportation and parking, land use, open space, infrastructure, and other topics we crafted a vision for our future that weaves together the work of all downtown stakeholders. You can view this plan at the Macon Action Plan website.


NewTown Macon Strategic Plan

Our internal strategic plan translates the goals for downtown revitalization in the One Macon plan and the Macon Action Plan into a five year work plan for our Board and Staff. You can download our current 2012-2017 Strategic Plan to learn more about our work to achieve downtown revitalization.


Previous Plans and Studies


Ocmulgee National Heritage Corridor (2004)– Run by a volunteer group led by Chris Sheridan, Lynn Cass and Mike Ford, this study sought to chart a path for designation of a National Heritage Corridor along the Ocmulgee River.

Ocmulgee Heritage Greenway Trail Business Plan (2002)

Make Every Night Saturday Night in Macon (2006)

Riverside Mixed Use Project Business Plan (2002)

Retail & Parking Analysis & Planning Study (2000)– In the year 2000, NewTown Macon commissioned Gibbs Planning Group to analyze the existing retail market and make recommendations to repopulate storefronts.

NewTown Macon Community Challenge (1999)

Downtown Macon


Downtown Macon Parking Study (2014)– Sam Schwartz engineering reviewed all previous studies and conducted new comprehensive research. The study found that downtown had a surplus of parking that was poorly managed and recommended comprehensive management including installing parking meters.

A Report on Parking System Management in Downtown Macon, GA (2006)– Prepared by Central Parking System, this report recommended comprehensive management, including installation of parking meters.

Parking Management Study for Downtown Macon (2001)– Completed by traffic consultant John Edwards, this study reviewed the findings of a 1990 analysis, conducted new research and concluded that downtown had a surplus of parking that was poorly managed.

Parking Survey (1998)– Macon-Bibb Planning and Zoning Commission completed this survey in 1998.