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Strategic Plan

2022-2027
Strategic Plan

Our current strategic plan correlates with our 2022-2027 capital campaign. This five-year plan builds upon the goals for downtown revitalization in the original Macon Action Plan and MAP 2.0 and sets the course for leveraging Maconโ€™s distinctly local assets into a five-year work plan for our Board and Staff. With your investment, we promise to deliver measurable progress for downtown revitalization.

Strategic Plan Report Card

Each year, we publish a Strategic Plan Report Card in our annual reportย to track our success and to show what we have left to accomplish.

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Previous Plans & Studies

Master Plans & Urban Design

Planning and Zoning Macon Bibb Plan for the Future (2011)

Second Street Development Plan (2010)

Zimmerman Executive Summary (2008)

Economic Impact of Selected Projects in the โ€œNewTown Maconโ€ Initiative (2006)

Urban Design Plan & Economic Development Strategy (2000)โ€“ In the year 2000, NewTown Macon commissioned its first master plan, instructing LDR International to take the visions of the community for its urban center and incorporate them into a comprehensive and coordinated plan.

Real Estate Development Plan (2000)โ€“ Completed by Haddow & Company to evaluate real estate development opportunities and recommend strategies to cause real estate development.

Strategic Community and Economic Development Plan of the City of Macon, Georgia (2000)โ€“ Trinity/Brookwood in association with EDAW completed this community-wide plan.

Downtown Housing Study (1999)

Central South Neighborhood Revitalization (1999)

Economic Development Strategy (1997)

Ocmulgee River & Trail

Ocmulgee National Heritage Corridor (2004)โ€“ Run by a volunteer group led by Chris Sheridan, Lynn Cass and Mike Ford, this study sought to chart a path for designation of a National Heritage Corridor along the Ocmulgee River.

Ocmulgee Heritage Greenway Trail Business Plan (2002)

Ocmulgee Heritage Trail and Rose Hill Cemetery Plan (2007)

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Commercial, Retail & Miscellaneous

Macon Downtown Retail Analysis- Findings and Recommendations (2018)-ย Ninigret Partners evaluated current market spending, draw areas for patrons, seasonality of sales and recommended strategies to improve the downtown retail experience.

Make Every Night Saturday Night in Macon (2006)-ย Plan for alley upgrades completed by Landscape Architecture at the University of Georgia.

Riverside Mixed Use Project Business Plan (2002)-Proposal created by NewTown Macon for the revitalization of the 11-acre riverfront assemblage on Riverside Drive.

Retail & Parking Analysis & Planning Study (2000)โ€“ In the year 2000, NewTown Macon commissioned Gibbs Planning Group to analyze the existing retail market and make recommendations to repopulate storefronts.

Economic and Tourism Overview (1997)โ€“ Initial overview report by LDR International evaluating economic development and tourism in Central Georgia.

Downtown Macon (ca.1996)- Early promotional brochure describing the foundation and early goals for NewTown Macon.

Central Business District Trade Study (1975)โ€“ Scott Huguley and Myron Johns completed this analysis listing the downtown merchants.

Parking & Traffic

Riverside Drive Feasibility Study (2018)โ€“ Stantec Engineering completed a feasibility study showing that driving lanes could be eliminated from Riverside Dr. to improve pedestrian amenities and attract development without impeding traffic flows.

Downtown Macon Parking Study (2014)โ€“ Sam Schwartz engineering reviewed all previous studies and conducted new comprehensive research. The study found that downtown had a surplus of parking that was poorly managed and recommended comprehensive management including installing parking meters.

A Report on Parking System Management in Downtown Macon, GA (2006)โ€“ Prepared by Central Parking System, this report recommended comprehensive management, including installation of parking meters.

Parking Management Study for Downtown Macon (2001)โ€“ Completed by traffic consultant John Edwards, this study reviewed the findings of a 1990 analysis, conducted new research and concluded that downtown had a surplus of parking that was poorly managed.

Parking Survey (1998)โ€“ Macon-Bibb Planning and Zoning Commission completed this survey in 1998.

Physical Improvement Plan (1968)โ€“ Adley Associates, Inc. completed this study for the Macon-Bibb Planning and Zoning Commission

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