Print Friendly, PDF & Email


The Recovery Coaching Program provides free online coaching resources for businesses and non-profits in Middle Georgia navigating the COVID-19 crisis thanks to the support of the John S. and James L. Knight Foundation and the Central Georgia COVID-19 Response & Recovery Fund.

The program consists of webinars covering relevant topics to help businesses and non-profits recover strongly and sustainably from the coronavirus pandemic.

Recorded webinars can be accessed by clicking on the links below or by visiting NewTown Macon’s YouTube Channel.

  • Unemployment Programs (201)

    Learn the details of unemployment programs including how to file for partial unemployment claims and claim pandemic unemployment benefits, including step by step guidance. WATCH NOW.

  • PPP Grant/Loan (202)

    Get all your questions about the SBA Paycheck Protection Program answered. This webinar includes a detailed overview of the information you’ll need to submit a complete application and a guide of local bank and online lenders currently accepting PPP applications will be shared with participants. WATCH NOW.

  • Cash Flow Planning (301)

    Participants in this webinar will be provided worksheets to help you project your cash flow gap due to COVID-19. We will also use the projection and budget tools to determine the best operational and fiscal strategies for addressing your cash flow gap, so you can sustain your business or organization through the critical re-opening months ahead. WATCH NOW.

  • Managing Bills & Deferments in an Emergency (302)

    This webinar will walk participants through the process of prioritizing bills and securing any needed deferments to reduce operational costs due to COVID-19 cash flow disruptions. Corrie Hall, a partner at James, Bates, Brannon, and Groover, will be a special guest on the webinar, providing legal insight on issues related to insurance payouts, borrowers’ rights, and debt workouts.

  • Communicating During a Crisis (303)

    Get a clear set of guiding principles and helpful examples to learn how to leverage social media and your web presence to increase customer or donor engagement. This webinar will also review some best practices and strategies for incorporating e-commerce and curbside pick-up or services into your business model. WATCH NOW.

Participating businesses and organizations will also benefit from individual coaching sessions — a member of NewTown’s team will work one-on-one with organizations that need additional help with any of the course content. All courses and coaching sessions will be conducted via Zoom.

Participants should use the button below to sign up for individual coaching sessions.

Updates from NewTown Macon

Internally, NewTown Macon has enacted several changes to ensure the safety of our staff and supporters.

NewTown Macon’s office is currently closed and staff are working remotely from home. Staff members are still working Monday through Friday from 9am to 5pm and are available via phone and email. NewTown Macon’s office will open to the public on Monday, May 18 and resume normal hours of operation from 9am to 5pm Monday through Friday.

Our coworking space, The Office, is currently closed to our members and their clients indefinitely.

All NewTown Macon events scheduled during the months of April and May have been canceled. This includes First Friday, the May Garage Meet, The Market, Developer’s Academy, and Business Finance Academy.

The May Downtown Macon Community Association meeting will not take place at NewTown Macon. DMCA’s executive meeting is working to schedule a web meeting and will notify members of this change. For updates on DMCA meetings, please check DMCA’S Facebook page.

The status of COVID-19 is continually changing. We are encouraging everyone to support downtown businesses from the safety of your home by making gift card or retail purchases online with downtown retailers or placing to-go or curbside pick-up orders with downtown restaurants. The Urban Development Authority and Park Macon-Bibb are working with downtown restaurants and retailers to offer curbside pick-up in metered spots at no cost to the customer.

Distance Socially, Support Locally


There are many ways to support our small businesses during the wake of COVID-19. Many downtown businesses have online stores, are selling e-gift cards, selling products through Facebook and Instagram posts, or offering curbside pick-up and delivery.

Check our your favorite downtown business’ website, Facebook, or Instagram to find out how you can support.

Join our Shop Virtually, Spend Locally Facebook event for daily updates on what businesses are offering.RESTAURANTS

Several downtown restaurants are offering to-go orders and curbside service. Check out this map to see which restaurants are open, their hours, and their contact information:


Many retailers have ways you can support them online! Check out this map to see how to shop online or via social media and collect your purchases by using curbside pick-up:

NewTown Macon’s COVID-19 Resource Guide

Our staff is diligently reviewing resources for business owners and their employees. We’ve created a Resource Guide for business owners that includes information about SBA loans, partial claims for unemployment, and communication tips. Additionally, this guide includes more ways you can support small, independently-owned businesses during this time.

Resource Guide


NewTown Macon will hold a weekly Zoom conference call to review relevant topics for small business owners and answers questions. Local experts and partners will join NewTown Macon staff in reviewing information and answering questions.

Weekly calls take place at 10am on Tuesdays. To join the call, follow this link:

Webinar Library

Recordings of previous calls have been uploaded to NewTown’s Macon YouTube Channel.

Macon It: Quarantine 2020 Playlist

Our staff created a collaborative Spotify playlist aptly called “Macon It” to help you get through the COVID-19 blues. Take a break from your Facebook feed and have some fun by adding your picks to the playlist.