In this newly launched campaign, we are charting the path to further propel us to our goal: a completely revitalized downtown Macon. The workplan for this campaign seeks to leverage massive economic and cultural benefits for our entire region by converting latent potential into a tangible reality. During this campaign cycle, we are seeking to create a self-sustaining infrastructure to support downtown as an economic engine and cultural hub for all of central Georgia.
The Building on Progress campaign seeks to:
•Invest at $5 million in loans for real estate development
•Increase walkability by investing in pedestrian safety and activate public spaces.
• Plan, fund, and construct several enticing connections from the existing Ocmulgee Heritage Trail network
Click the link to download the strategic plan: NewTown Macon’s Strategic Action Plan
The Focused on the Future Campaign will:
• Add 125 housing units.
• Maintain 85% occupancy rates in existing housing developments.
• Achieve an 85% occupancy rate in new housing developments within two years of opening.
• Increase commercial occupancy rates in the target areas by 25%.
• Leveraged over $135 million in restoration or construction
• Enabled owners to improve or to restore 34 facades
• Assisted the City to establish three Tax Allocation Districts
• Renovated Terminal Station and constructed a bus transfer station
• Constructed Cherry Street Plaza
• Secured a $5.5 million federal grant to construct pavilions, canoe and boat launches, trails, and playground at Amerson River Park
• Launched an environmental education program in partnership with Museum of Arts & Sciences
• Constructed Ocmulgee Heritage Trail extensions to the Levee along Riverside Drive and Riverside Cemetery, began the Redding Bridge loop and extension to Walnut Creek, and preserved the historic William G. Lee Camellia Gardens
• Provided new lighting, paving, and painting in 2 alleyways and improved the MLK/Riverside gateway
• Took over management of the Sports Hall of Fame
• Expanded First Friday to every Friday and added GetDown[town], Cherry Blossom Ball Drop, and the Fly South Fest
• Placed 64 markers on historic buildings and acquired Capricorn Studios
In 1999, NewTown Macon launched the Community Challenge Campaign with $6 million in challenge grants from the Peyton Anderson and Robert W. Woodruff foundations. In 2002, NewTown completed the unprecedented $36 million campaign, with $14 million from the private sector and $22 million in pledges from public agencies, and the organization also began a record investment in downtown revitalization projects.
Highlights of the 1999 Campaign accomplishments include:
• Purchased the Cox Capitol Theatre leading to a $1.2 million renovation and a movie house that attracted 50,000 patrons in the first year
• Enticed 26 enterprises downtown, expanded three successful businesses, and added over 100 jobs
• Enabled development of the first office complex in 15 years – a $13.5 million project on vacant land
• Assembled a significant tract of riverfront property for a $36 million mixed-use development
• Constructed over nine miles of the Ocmulgee Heritage Trail